Wipe right, change lives

100% tree-friendly and sustainable toilet paper.

That's how it should be.

The Good Roll donates 50% of its net profit to building toilets in Africa and is made of 100% European recycled and bamboo paper, without chlorine, colourants or fragrances.

Oh, and did we mention the fact that you get double the amount of paper?

Start Eco-Friendly wiping!

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More about our mission?

The Good Shop

Choose the product that makes your sustainable heart beat faster!

Give it a BamBOO Try

The Cheerful Choice

When nature calls

Good Things inside

The Naked Panda Edition NPA-24-ES

The Au NatuROLL #Naked

The Au NatuROLL Cheerfull Choice

We are The Good Roll

100% tree friendly and sustainable toilet paper: how it should be. The Good roll is made of 100% European recycled paper, without chlorine, colourants and fragrances. Our packaging is 100% plastic free. Moreover, our rolls contain twice as much paper.

We also invest 50% of our net profit in the construction of toilets in developing countries.

So, say BYE BYE to deforestation and HELLO to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as waste in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!

Relax and take a look at this

Too much information? No worries! Watch this video and you'll get all the information you need. Like what you see? We do, too!

Let's make the world less shitty

for humans

for the planet

for your bum

for your feelings

Discover why

Reviews

You don't have to believe us, but(t) this is what others think of The Good Roll:

No more dragging paper around. The unpackaged 3 ply version is nice to use. And it gives a good feeling that I no longer use plastic packaging. The good roll gives a good feeling in every way !
Harriet
Very fine... The first box full of cozy colored wraps was a treat. It also brightens up the toilet. We use the wraps as gift paper so they get a second life ;) Warmly recommended
Mariska West
Fair is fair: marketing this product in this way: fantastic! You understand. I didn't really have time for this shit, but shit! Now I suddenly want to poop in a climate-neutral way.
Niels, Veek
I'm always looking for sustainable substitutes for everyday products. And this is one of my favos, though. Tree-friendly paper, more sheets per roll, building toilets in developing areas and no plastic? Am I dreaming? It's a lot more comfortable in that little room!
Jan
Nowadays our toilet is a party. No longer a boring toilet roll that does not amount to much, but a real delft blue toilet with the rolls of the dutch choice. They are also really nice rolls to use. And then to think that by simply using my toilet rolls I can also contribute to a better world. We do not want anything else!
Kelsey
Top quality toilet paper! It's fantastic toilet paper, lasts super long and then also the underlying thought.............very awesome!
Pals Wagenaar

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Our mission: Let's make the world less shitty

We are convinced that you can do a lot more with toilet paper than wiping your bum. All our products are made of environmentally-friendly, raw materials, and we donate 50% of our net profit to the building of sanitary facilities for those in need.